Fundamentally sponsorship is a support which can run a event. It is a good way of increasing brand awareness, which helps to generate consumer preference and to foster brand loyalty. A company can reinforce awareness among its target market by sponsoring an event
or organization that attracts a similar target market. It’s not only for the charity it should be investment. Before sponsoring an activity, the sponsor must feel sure that the event organization will be successful.With out the sponsor it’s impossible to run a game or tournament. In cricket the 80% sponsor comes from India. As usually Football, Basket ball, Hockey, Tennis. Its all depends on sponsor. And those people usually wants to invest money in sports they also crazy to invest money this type of famous game.
References : http://www.thetimes100.co.uk/case-study--super brand-sponsorship--41-43-3.php
If the company sponsor too much for a tournament how they will get back their investment?
or organization that attracts a similar target market. It’s not only for the charity it should be investment. Before sponsoring an activity, the sponsor must feel sure that the event organization will be successful.With out the sponsor it’s impossible to run a game or tournament. In cricket the 80% sponsor comes from India. As usually Football, Basket ball, Hockey, Tennis. Its all depends on sponsor. And those people usually wants to invest money in sports they also crazy to invest money this type of famous game.References : http://www.thetimes100.co.uk/case-study--super brand-sponsorship--41-43-3.php
If the company sponsor too much for a tournament how they will get back their investment?
